The White House Council on Environmental Quality launched "The Youth Sustainability Challenge: Creating an America Built to Last" this week. White House representatives contacted Duke directly to recruit Duke students to the effort. As the challenge website says, "Today we are excited to announce a new initiative in partnership with America's young leaders. We're asking you, America's youth, to tell the world how you're fostering sustainability and creating an America built to last. Starting today, submit your video message for the Youth Sustainability Challenge and share how you're making a difference."