What is the Duke IDEAL?

The Duke IDEAL is an initiative from the Duke Women's Center to engage students, faculty and staff to co-create a safe and educated environment, free of Gender Violence.

"No one is expected to do everything,
but everyone is expected to do something."

Duke IDEAL Pledge

I PLEDGE to not only imagine a community that is safe for all, but to behave in a way that will make this possible.

I PLEDGE to hold Duke students, faculty and staff accountable for the culture we are co-creating together.

I PLEDGE to empower those around me by continually learning about sexual violence and being an active bystander.

I PLEDGE to engage in difficult conversations about sex, sexual violence, alcohol, and relationships.

I PLEDGE to live the Duke IDEAL at Duke and in the community to leaving a legacy that I can be proud of.

I AM The Duke IDEAL!

Take the pledge.


What Is Your IDEAL Community?

The Duke IDEAL Pledge gives us a framework. You make it real. Share with us what the Duke IDEAL means to you, and what comes to mind when you think of your ideal community? 


Share your Duke IDEAL.



IDEALists in Action

No one has to do everything. But everyone has to do something.

IDEAList opportunities are infinite. You don't have to do them all, but you have to do some. Look for the activities where your skill, interest, passion and opportunity intersect! That is where you can have the biggest impact.

  • Apply to become an IDEAList. (link to application)

  • Place a Duke IDEAL sticker on your computer. (where do they get a sticker?)

  • Put a Duke IDEAL button on your backpack. Talk to anyone who asks about the Duke IDEAL pledge to end violence on campus.

  • Change your email signature line to include the statement, "I support the Duke IDEAL" and include a link to the Duke IDEAL website. (how about including the logo in signature? Brand recognition!)

  • Next time you are walking to class with a friend or taking a lunch break with a co-worker, have one conversation about the Duke IDEAL and tell your friend that ending violence matters to you.

  • Send an email to your contact list with this simple message: "The Duke IDEAL is important to me and I believe in the goal of reducing violence on campus. Take the IDEAL pledge. I did." (link to pledge)

  • Add the phrase "I support the Duke IDEAL" to your Facebook or Twitter account and link to the Duke IDEAL website.

  • Make an announcement to one group or organization you are involved in, telling them about the DukeIDEAL.

  • Donate to a local rape crisis center or domestic violence shelter and write "Supporter of the Duke IDEAL" in the memo line. (links to these center's?)

  • Write a paper or do a class assignment on violence prevention.

  • Sign the Duke IDEAL pledge, and encourage others to do the same.

  • Tell a woman in your life that conquering gender violence matters to you.

  • Ask women in your life about the impact gender violence has had on them.

  • Ask a woman in your life what you can do to help take a stand against violence.

  • Have one conversation with one male friend or relative about the Duke IDEAL.

  • Ask a man in your life about the impact personal violence has had on him or on someone he cares about.

  • Ask one male friend or relative what he thinks about gender violence and what men could do to help stop it.

  • Visit the Jackson Katz website (www.jacksonkatz.com) and read "10 Things Men Can Do To End Gender Violence."

  • Have a conversation with a younger man who looks up to you or your peers about how important it is for men to help end violence.

  • If you suspect someone you care about is a victim of violence, gently ask if you can help.

  • Google "Men Against Violence" and read what men around the country are doing.

  • Look out for friends in places where alcohol is served to ensure that everyone arrives and leaves together (not alone).

  • Create a fund-raiser for Duke IDEAL or a local organization that works to address violence.

  • With two male friends, attend a program or event designed to raise awareness about violence.

  • Sign the DukeIDEAL pledge, and encourage others to do the same.

  • Get training on the warning signs of potential abuse or violence, and respond when you see them.

  • Where appropriate, bring educational programming on interpersonal violence to your classes.

  • Where appropriate, include topics in your classes that address prevention and intervention of partner violence, sexual assault, stalking and bullying.

  • Make it clear to your students that if they are dealing with violence, you are a safe person to approach for support and referrals.

  • Become familiar with campus and community resources, and make referrals if needed.

  • Consider conducting research that furthers our understanding of violence prevention.

  • Include a statement on your course syllabus that expresses support for victims of all forms of violence and intolerance.

  • Assign readings or papers or journal topics on the issue of gender violence.

  • Talk with faculty colleagues about the importance of prevention.

  • Sign the DukeIDEAL pledge, and encourage others to do the same.

  • Recognize risk factors associated with violence and ensure that faculty, staff and students are provided with adequate policy and training to respond.

  • Ensure adequate funding for prevention and intervention efforts.

  • Talk with colleagues about your personal commitment to violence prevention and the DukeIDEAL.

  • Integrate references to the DukeIDEAL and the importance of violence prevention into speeches and public addresses.

  • Educate yourself and your staff about sexual violence, intimate partner violence, stalking and abuse.

  • Bring PACT gender violence prevention training to your next staff meeting or in-service.

  • Ensure that you have effective policies in place to assure safety in the workplace and support victims of violence.

  • Wear or display a Duke IDEAL button, T-shirt, sticker, lanyard, keychain one day this week, and explain to at least one person what it means.

  • Talk to a male friend of yours about the importance of men getting involved in violence prevention.

  • Join the Duke PACT gender violence prevention Facebook page.

  • Follow Duke PACT gender violence prevention page on Twitter.

  • Attend the next PACT gender violence prevention Bystander Training.

  • Recommend to 2-3 of your friends that they attend the next PACT gender violence prevention Bystander Training.

  • Bring a friend to an awareness event.

  • Put a Duke IDEAL logo on your team uniform, and explain what it is at halftime or in fliers that attendees get when they come to the game.

  • Write an article or letter to the editor of The Chronicle expressing your support of violence prevention efforts and the importance of direct student involvement in these efforts.

  • Write a paper about sexual assault, bullying, partner violence, or stalking in one of your classes to inform yourself and your classmates about the problem.

  • Spend 15 minutes online learning about gender violence experienced by college students.

  • Ask a PACT gender violence prevention presenter to come to your class or group/team meeting to explain how you and your classmates/teammates can become active bystanders in violence prevention.

  • Talk to a leader in a student organization that you are involved in and recommend that the membership take the Duke IDEAL pledge and the PACT Bystander Training.

  • Talk to a female friend about the importance of women getting involved in violence prevention.

  • Post a message on Facebook about the Duke IDEAL and a PACT gender violence prevention training you gave or attended, or any other statement of support.

  • Write out your own personal connection to gender violence (perhaps you or someone you care about has been negatively affected by it). Share this with someone in your life this week.


Basic Bystander Intervention 101

We're not asking you to START influencing your friends, because YOU ALREADY DO! We're asking you to influence them positively in the prevention of gender violence and creating a safe environment at Duke. Here are the basics of bystander intervention to stop violence in the moment.


Individuals who witness emergencies, criminal events or situations that could lead to criminal events and by their presence may have the opportunity to provide assistance, do nothing, or contribute to the negative behavior.

Positive Bystander Model

Our prevention efforts take a wider community approach rather than simply targeting individuals as potential perpetrators or victims.

The 4 D’s of Intervention

Direct - Going directly to the source to intervene and stop the inappropriate behavior.
--You’ll have to leave if you don’t stop doing that.”
--“Are you okay?”
--Little lies

Distract - A creative way to distract and potentially stop the inappropriate behavior.
--Spill your drink
--Turn off the music
--“Hey! Your car is being towed!”

Delegate - If you are not comfortable being the person to intervene, you can delegate for someone else to step in and help. This person can be a Resident Assistant (RA), Campus Police office, or City Police.

Delay - Delayed intervention is intervening and supporting someone after an incident as occurred. You can still be of great support to someone after something has happened; therefore delayed intervention is an important strategy as well.

Safety While Intervening

Bystander intervention is important, but it is also meant to be safe. It is extremely important to consider your safety when stepping up and intervening in a situation.

“No one is expected to do everything but everyone is expected to do something.”


Get Involved

Want to learn more about The Duke IDEAL? Get PACT Trained? Host a Courageous Conversation? We've got what you need.

  • Become an IDEALIST! Come into the Women’s Center to get more information about the Duke IDEAL.
    --Attend The Ideal Summit (Spring 2018).
  • Become a PACTivist! Have you attended PACT within the last year? Or are you interested in activism component of PACT? Being a PACTivist you would act as a knowledgeable and helpful resource within the campus community, while advocating against gender violence! Join our PACTivists today!


Contact Us

Crowell Hall - 10 Epworth Lane
East Campus, Duke University
Durham, NC 27708

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Email:  womenctr@duke.edu
or wcpacttraining@duke.edu- to become a PACTivist!
Phone:  919-684-3897
Fax:  919-681-6885